A media plan can deliver substantial reach without giving every audience the same reason to notice the campaign.For recruitment advertising, that distinction matters.Ethnic Jobsite gives agencies a focused...
Asian candidates are a significant part of the UK working age population, but the picture differs considerably between places and communities.GOV.UK data based on Census 2021 shows that Asian people...
UK employment data shows there are still clear differences in employment rates between ethnic groups. GOV.UK data based on the 2022 Annual Population Survey found that 69% of working age people from ethnic...
A diverse applicant pool does not automatically mean a fair recruitment outcome.Recent Ministry of Justice recruitment data gives a useful example. Between July 2024 and June 2026, ethnic minority candidates...
The Equality and Human Rights Commission’s 10 step guide gives public bodies a clear message. Equality should be considered early, supported by evidence and monitored throughout the life of a policy.This...
Asian Talent Is Underrepresented in Your Leadership Pipeline. Your Sourcing Records May Explain Why. The pattern appears in your own workforce data. Asian heritage employees are present in your organisation,...
Your Ethnic Recruitment Data Is Being Scrutinised. What Does It Show?Your board approved an equality policy. Your HR team runs the usual job boards. But when a scrutiny panel, a journalist, or a Freedom of...
This case study refers to a real employer, but the name and identifying details have been removed. The company is hidden. The pattern is not.Why it mattersThe value of this case is that the failure was...
Your gender pay gap report is published. Your board approved it. Your recruitment advertising trail for senior roles shows no specialist outreach to women. That inconsistency is now a governance exposure.The...
If your vacancy only appears on generic job boards, you have not reached the full talent market. You have reached the fraction of it that already engages with those platforms.For UK public sector employers,...